I designed a modern event planning app called Event Ease which focused on making it easy to invite and manage guests for any type of event. After completing the design brief for this brand, I researched existing apps, developed a user persona, and explored logo ideas before developing a full visual style and layout.
When brainstorming and creating a site map, it was challenging to organize the screens and features in a way that felt clear and user-friendly. I addressed this through careful planning and research by seeing how other event planning apps are structured.
I used a pink and purple color palette and incorporated a balloon into the logo, which became a key visual element throughout the app. I also added playful illustrations and small details to make the experience feel fun and engaging while planning an event.
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