I created a logo and website for a wellness brand called Greensboro Natural Wellness, which was designed with a focus on a clean and professional experience. The website includes pages for services, products, a podcast, and appointment booking, all organized through a clear site structure to keep navigation simple for users.
A challenge I had was understanding what a natural wellness website needed to include. Going into this project, I wasn’t very familiar with this type of website, so I researched similar examples to understand how to keep the experience clear and user-friendly.
I based the visual direction on research into wellness brands, and used green and neutral tones to create a calm, natural feel. The logo incorporates leaf elements to represent growth and health, paired with a clean sans serif typeface for a modern, minimal look.
