I developed a full brand identity for an indie-folk band called Lunaria, and used AI to help generate the band’s name and initial concept. I then created the logo, visual style, and a range of materials including a vinyl cover, poster, merchandise, and website homepage.
It was challenging to make sure everything was consistent while allowing each item to feel distinct, which I solved through a unified color palette and design system.
The visual direction is inspired by dreamy, ethereal aesthetics, with influences from garden imagery and vintage book design. I used elements like leaves, flowers, and ornamental frames to create a mystical feel across both print and digital pieces.
