I developed a logo and brand style guide for a fast food chain called Quick Eats which was aimed at young adults looking for quick and convenient meals. I explored existing fast food branding, sketched several concepts, and then refined the strongest direction into a clean and professional identity.
The final design uses red, yellow, and brown tones to create an energetic, appetizing feel. To reflect speed, I incorporated motion elements like a tilted burger, subtle motion lines, and italicized lettering while keeping the overall look simple. I also created a secondary version for better readability at smaller sizes. One of the main challenges was balancing simplicity with uniqueness, which I resolved through thoughtful color choices and streamlined design elements.
