I created a full brand identity for a café called Toad & Teacup. I developed the name, logo, visual style, and brand materials, aiming for a whimsical woodland feel that still feels refined and welcoming to a wide audience. The concept was inspired by botanical cafés, soft nature tones, and hand drawn elements that don’t feel overly childish.
The final design uses muted greens and soft pinks for a cozy, natural look. The logo features a toad sitting in a teacup with subtle floral details, paired with a decorative serif and clean supporting fonts for balance. I also designed patterns, business cards that double as loyalty cards, and a handheld menu with the tagline A Story in Every Cup.
Mood Board:
